Lauren Freedman is president of the e-tailing group and an ecommerce pioneer.
The last 20 years, Lauren has advised some of the most admired retailers on numerous topics related to customer experience. In addition, Lauren was the instigator and main consultant for the first industry-wide online mystery shopping survey that provided data for 20 years to retailers and established metrics for the industry at large.
At the same time, Lauren has contributed her retail experience to technology companies in terms of thought leadership and go-to-market strategies moving beyond the mundane white paper days.
Freedman is a go-to resource for the media, industry speaker and author of It’s Just Shopping.