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Merchant Consulting

Customer-centric ecommerce consulting

Annually, the e-tailing group conducts website mystery shopping on 100 ecommerce sites, fact-finding merchant surveys and fields extensive online consumer research to understand what works for industry-leading retailers. We apply practical knowledge from hundreds of projects and 15+ years of experience for both enterprise and SMB merchants, delivering actionable custom solutions that drive online conversion, evolve the web customer experience, and profitably sell more product.   Learn More

Technology Marketing

Thoughtful, go-to-market strategies

Whether you are an ecommerce solution provider, platform company or a point solution, the e-tailing group can create “voice of the merchant” marketing initiatives incorporating proprietary consumer research and merchant outreach to accomplish your goals. Timely briefs, comprehensive white papers, and webinars are readily embraced. Our very targeted and responsive merchant and media lists result in significant exposure and targeted lead generation.   Learn More

Featured Research

My Buys Thirty-four percent are frustrated when retailers don't take into account their in-store purchases when sending out subsequent marketing offers
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e-tailing 1-in-3 shoppers has made a purchase as a result of a social networking site
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The average time to respond to a Twitter product query was over 5 hours based on 30/49 tested retailers
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