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	Take the e-tailing group’s 9th Annual Merchant Survey  Participate Now
	Cross-Channel Gift Registries Move Toward Self-Service Model  Buy Now
	Ten Merchants Meet the e-tailing group's Criteria For Online Customer Service Excellence  more info

Merchant Consulting

Customer-centric cross-channel selling

We annually mystery shop 100 ecommerce websites, conduct fact-finding merchant surveys and field extensive online consumer research to understand what works for industry-leading retailers. We apply practical knowledge from hundreds of projects and 15+ years of experience for both enterprise and SMB merchants, delivering actionable solutions that drive online conversion, evolve the web customer experience, and profitably sell more product.   Learn More

Technology Marketing

Thoughtful, go-to-market strategies

Whether you are an ecommerce solution provider, platform company or a point solution, the e-tailing group can create “voice of the merchant” marketing initiatives incorporating proprietary consumer research and merchant outreach to accomplish your goals. Timely briefs, comprehensive white papers, and webinars are readily embraced. Our very targeted and responsive merchant and media lists result in significant exposure and targeted lead generation.   Learn More

Featured Research

	Merchant Benchmarking: Adoption of Community and Social Media by Brands and Retailers Facebook and Twitter See Highest Adoption Rate in Social Media; Customer Reviews Ranked #1 for Driving both Sales and Customer Engagement More Info | Download
	Consumer Survey:Retail Shopping Communities 83% of online shoppers express interest in sharing information about their purchases with people they know More Info