Customer-centric, cross-channel selling for over 15 years

Annually, the e-tailing group conducts website mystery shopping on 100 ecommerce sites, fact-finding merchant surveys and fields extensive online consumer research to understand what works for industry-leading retailers. We apply practical knowledge from hundreds of projects and 15+ years of experience for both enterprise and SMB merchants, delivering actionable custom solutions that drive online conversion, evolve the web customer experience, and profitably sell more product.

Mystery Shopping Scorecard

  • Snapshot of the cross-channel user experience
  • 280 merchandising and customer service metrics
  • Baseline scorecard deliverable
  • Room for improvement prioritization

Request Sample Scorecard

Website Feature Diagnostic

  • In-depth look at a single site feature
  • Internal KPI review
  • Best-in-class category/industry examples
  • Benchmark standards applied

Online Conversion Audit

  • In-depth look at every aspect of your website
  • Merchant assessment
  • Key page evaluation from the home page through the shopping cart
  • Mystery shopping scorecard analysis


  • Business plan development
  • Features assessment
  • Merchandising requirements
  • Customer service planning

Competitive ecommerce Benchmarking

  • Category review and topline evaluation
  • Merchant assessment
  • Prioritization roadmap
  • Mystery shopping scorecard analysis

Custom Projects

  • Individualized solutions and strategies
  • Supporting research and requirements
  • Ability to address unique challenges
  • Jointly customized projects based on your distinct requirements

Score Your Website

Before you invest in costly website improvements benchmark to be sure that you have set the right priorities.


Spotlight: Merchant Survey

The 12th Annual Merchant Survey contains 55 charts and tables for benchmarking website performance.
Buy Now

Many of the insights and recommendations highlighted by the e-tailing group made it into a site update that recently launched. Under Armour's Q4 performance dramatically exceeded expectations....

John Rogers
Under Armour


Get Started

Want to learn more? We're always available to customize a project to meet your needs, budget, and timeline. Contact Us Today