PRoject Spotlight

Client Teleflora
PROJECT NAME Conversion Audit and Key Page Design Feedback
PROJECT GOAL To increase conversion on our web hosted florist websites
PROJECT DATES 4Q08/1Q09
DELIVERABLES Audit PowerPoint, Scorecard, and Feedback

WHY WE CHOSE THE E-TAILING GROUP

“After compiling a short list of potential consultants, we spoke with each one to determine their enthusiasm for our project, experience, and understanding of our needs. We felt comfortable that the e-tailing group met all those criteria. Additionally, they were the most responsive and ready to engage on our project. We believed that the e-tailing group’s experience gave us more value for the services being provided than other consulting groups.”

VISION/ABILITY TO EXECUTE (1-5 WHERE 5 IS EXEMPLARY).

“Lauren was able to provide us with comprehensive and easy to understand recommendations in a very short period of time, and understood the different business needs of both our major business units. We usually spend a large amount of our time with consultants explaining how our business is structured, but Lauren was able to grasp this quickly and provide effective conversion strategies tailored to each business unit. She also gave us in-depth explanations of her suggestions, with research to back it up when applicable. She helped us understand what worked and what didn’t, which resulted in better ecommerce solutions.”

Our Experience

the e-tailing group quickly provided efficient and intelligent conversion recommendations for our ecommerce websites, allowing us to focus on what we’re good at–providing florists with technology solutions that work.

PERFORMANCE RESULTS ACHIEVED

“the e-tailing group has been extremely responsive within short notice, allowing our business to quickly make intelligent and confident decisions on redesigns of important ecommerce pages. As a result, we have seen an increase in shoppers adding items to their cart and checking out. We now make a point of running all major website redesign decisions past Lauren to ensure that we are maximizing the conversion potential of our florist websites.”

Samira Mahjoub
Teleflora LLC
Technology Manager, eFlorist Web Hosting