Research Library

Our one-stop destination for all proprietary e-tailing group and client-sponsored ecommerce research that sets industry standards and establishes respected benchmarks to set priorities and drive your business.

the e-tailing group 18th Annual Mystery Shopping Study Summary Report

This study benchmarks 272 features on 100 B2C merchant websites that were mystery shopped in 4Q '15. Our extensive summary highlights key metrics and trends from both a service and selling perspective. Throughout, the presence of each element is presented via a series of 13 categories including an industry-at-large perspective. Stellar merchants are identified from a merchandising and customer service perspective.

Report Brief Webinar
Whitepaper Podcast Items for Sale

Did You Know?

Social media is here to stay as an amazing 74% of survey respondents reported having interacted via social media with an Internet retailer for customer service and 96% of those interacting said that they received a response.

Live Chat Effectiveness Study: 2013

My inbox is full of whitepapers. Here's the e-tailing group difference: Lauren uses current data (procured from a merchant's perspective, not a market researcher's), and interweaves it with relevant, timely commentary from my peers.

Brad Wolansky
Yankee Candle Company