Whether you are an ecommerce technology solution provider, platform company or a point solution, the e-tailing group can create “voice of the merchant” thought leadership marketing initiatives incorporating proprietary consumer research and merchant outreach to accomplish your goals. Timely briefs, comprehensive white papers, and webinars are readily embraced. Our very targeted and responsive merchant and media lists result in significant exposure and targeted lead generation.

Consumer Research

  • Custom designed research projects
  • Targeted technology positioning
  • Relevant findings via probing questionnaires
  • Comprehensive research analysis


  • Fact-filled presentations
  • Engaging delivery by Lauren Freedman
  • Strong attendance track record
  • Robust lead generation

Merchant Research

  • Custom designed research projects
  • Outreach to the merchant community
  • Insider insights from leading retailers
  • Thought provoking interviews

Press Releases

  • Highlights of research findings
  • Relationship-based outreach
  • Track record of strong media coverage
  • Integrated e-tailing group insights

eCommerce Whitepapers

  • Thought leadership mindset
  • Timely topical insights
  • e-tailing group proprietary research findings
  • Actionable recommendations

Custom Projects

  • Prelaunch positioning
  • Strategic goal setting
  • Marketing collateral opportunity assessment
  • Outreach recommendations


Empower your technology with a fact-filled, passionately delivered webinar that builds credibility and lead generation.


Spotlight: ORACLE/ATG

To gain an understanding of evolved roles, Lauren Freedman once again reaches out to the merchant community, speaking to 25 seasoned merchants who came from traditional merchandising roles and subsequently migrated into ecommerce environments. Read MORE

Get Started

Merchant decision-making is at its peak in the first quarter. Share your technology, merchant case studies or 2012 trends then leverage the leads to jumpstart your business in the coming year. Contact Us Today