PROJECT NAME The Merchant Rules
PROJECT GOAL Support new platform launch with thought leadership lead generation campaign for online merchandisers.
PROJECT DATES 2010
DELIVERABLES White Paper, Webinar, Podcast, Video
“Great reputation for consistent delivery of highly valued content with unique merchandising insight and understanding of the merchant community.”
“On a scale of 1-5 – a 10! Lauren took a raw idea with our goals and first really considered it, then morphed and expanded it into something that really resonated with our target audience resulting in one of ATG’s top performing marketing programs of 2010.”
The e-tailing group puts maximum effort into their projects and consistently exceeds expectations.
At least 1,800 responses and 70 sales opportunities were influenced