The earliest online shopping experience I remember is buying shoes, from one of the first online shoe retailers, with my friends at work, waiting over a week for them to arrive and then having to return them because they didn’t

It’s 11 pm, you'll find me in front of my computer or watching reality TV.

Kylee Magno, Senior Analyst

Kylee Magno is instrumental in overseeing the development of the e-tailing group’s proprietary research studies as well as working directly on a myriad client projects.

Projects range in scope from comprehensive site audits and competitive benchmarking to site feature prioritization for both merchants and technology companies targeting those merchants. Client project participation has included leading assignments for Shop ABCTV, MoMA, Scholastic, GSI Commerce, Honey Baked Ham Online, and Everlast among others.

Joining the e-tailing group, Kylee Magno felt she had found the perfect balance for her 16 years of in-depth knowledge in retail merchandising, marketing, consumer buying trends and the love of the Internet.

Previously she had worked in multiple roles and responsibilities in retail, including buying, sales and management at national retail companies. Kylee brings with her a passion for retail and a drive to succeed, and sees the ever changing ecommerce environment as a challenge she is ready to meet head on. She may be contacted directly via email: